The first unorthodox, water-based pomade from Reuzel with a strong hold
The Reuzel Concrete Hold Matte Pomade offers a firm hold, a matte finish and can be easily washed out again due to its water base. Ideal for the “out of bed” style, but also structured looks with lots of volume. The scent is very subtle for a Reuzel pomade, it is modern, fresh, sweet and is somewhat reminiscent of the scent of the red Reuzel pomade.
The pomade itself is white, very creamy, it's really easy to get it out of the can, and rubbing it between your palms doesn't require any effort. But you immediately notice the difference to the Reuzel Matt or Fiber, the Concrete Hold is significantly stickier and therefore offers a better basic hold in the hair. Like most water-based products, it doesn't leave your hair stuck and dry, but behaves like an oil-based pomade and can be easily restyled.
Made in USA
Packaged in an iconic aluminum can with a sketch of a domestic pig and baroque ornaments.
Contents: 113g
Ingredients:
- Water
- Petrolatum
- Cetearyl alcohol
- Lanolin wax
- Ceteareth-25
- Emulsifying wax
- Propylene glycol
- Cera Alba (Beeswax)
- PVP
- Tribehenin
- PEG-40 Hydrogenated Castor Oil
- kaolin
- VP/VA copolymer
- Bis-Diglyceryl Polyacyladipate-2
- Fragrance (perfume)
- Eqisetum Arvense (Horseatil) Extract
- Urtica Dioica (Nettle) Extract
- Hamamelis Virginia (Witch Hazel) Leaf extract
- Rosmarinus Officinalis (Rosemary) Leaf Extract
- Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
- Lautrimonium chloride
- Sodium bisulphates
- Alpha-Isomethyl Ionone
- Coumarin
- Hexyl Cinnamal
- Hydroxycitronellal
- Linalool
- Benzyl Alcohol
- Caprylyl glycol
- Sorbic acid
- Phenoxyethanol