Data protection

Data protection

General

We want to inform you about what happens to your personal data during your visit to our website. All data with which you personally identify yourself falls under the term “personal data”. A detailed explanation and information can be found in the text below.

1) Information about the collection of personal data and contact details of the person responsible

1.1 Responsibility

The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Rüdiger Saupe

Hochstadenstrasse 144

41189 Mönchengladbach

Germany

Tel.: +49 (0)2166 678 66 60

Email: info@barberisto.de

The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.2 Cookies

Yes, we also use cookies. Cookies are small text files that are stored on your device to make your visit to our website as attractive as possible and to be able to use certain functions. So-called “session cookies” are automatically deleted after the browser is closed. So-called “persistent cookies” remain on your device for a longer period of time, allowing you to save page settings. You can find out how long the “persistent cookies” are stored in the overview of the cookie settings in your web browser. If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit. It is up to you whether you set your browser so that you are informed whether cookies are being set and decide whether to accept or exclude cookies. Please note that if you do not accept cookies, the functionality of our website may be restricted.

1.3 Transfer of personal data

For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data processing / opening a customer account

Personal data will continue to be collected and processed to the extent necessary in accordance with Article 6 Section 1 Letter B GDPR if you provide it to us when opening a customer account. Please use the input mask of the corresponding form on our website to find out which data is required to open a customer account. If you would like the customer account to be deleted, please send a message to the above address of the person responsible. This is possible at any time. After deletion, all data will be deleted provided that all contracts concluded regarding it have been completely processed and deletion does not conflict with any statutory retention periods and we also have no legitimate interest in continuing to store the data.

3) Data collection when you visit our website

If your visit to our website is purely informational in nature, i.e. you do not register or otherwise provide us with information, only the data that your browser transmits to our server will be collected. This data is called server log files. In order to display our website to you, the following data is technically necessary and is collected by us as soon as you access our website.

  • IP address used (if necessary: ​​in anonymized form)
  • Date and time at the time of access
  • Browser used
  • Operating system used
  • Our visited website
  • Amount of data sent in bytes
  • Source/reference from which you came to the page

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

4) Contact us

4.1 If you have given us your express consent during your order in accordance with Art. Revocation is possible at any time by sending a message to the person responsible (info@barberisto.de).

4.2 When you contact us (e.g. via contact form or email), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified.

5) Newsletter, direct mail and information

5.1 If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter are. No further data is collected or only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected.

After you have been unsubscribed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interests.

5.2 Goods availability notification via email. If an item is temporarily unavailable, you can sign up for a “goods availability notification”. With this notification we will keep you up to date regarding the availability of the selected item. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service about product availability is used strictly for the intended purpose. You can unsubscribe from availability notifications at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

6) Comment functions

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on this website. Furthermore, your IP address will be stored for security reasons in order to enable an attribution to the author in the event of illegal comments. Your email address will be saved so that we can contact you if a third party should complain about your published content as being illegal.

7) Hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the host's servers. This can include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 Para . 1 lit. f GDPR).

Our hoster will only process your data to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.

Conclusion of a contract for order processing

In order to ensure data protection-compliant processing, we have concluded a contract for order processing with our host.

8) eCommerce and payment providers

Processing data (customer and contract data)

We collect, process and use personal data only to the extent that it is necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill for it.

The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

Data transmission when concluding a contract for online shops, retailers and shipping of goods

We only transmit personal data to third parties if this is necessary as part of the contract processing, for example to the company entrusted with the delivery of the goods or the credit institution entrusted with the payment processing. The data will not be transmitted further or will only be transmitted if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Data transfer when concluding a contract for services and digital content

We only transmit personal data to third parties if this is necessary as part of contract processing, for example to the credit institution responsible for processing payments.

The data will not be transmitted further or will only be transmitted if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

9) Web analytics services

Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your device when you use the website is always collected and processed automatically and in an anonymous manner by default, so that the information collected cannot be directly related to a person. This automatic anonymization occurs by shortening the IP address transmitted by your device by Google within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA) by the last digits.
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities and your usage behavior and to provide us with other services related to your website use and internet usage. The shortened IP address transmitted by your device as part of Google Analytics 4 is not merged with other Google data. The data collected when using Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and differentiate user groups of the website for the purpose of targeting marketing measures in a target group-optimized manner. However, data collected via “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally. This data collected via the “demographic characteristics” function is retained for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the device you use to use the website, will only take place if you inform us of this in accordance with Art. 6 Para. 1 lit. a GDPR you have given your express consent. Without your consent, Google Analytics 4 will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website.
In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with Your relevant login details are logged into your personal account on different devices. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and linked your internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, through which Google is obliged to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, including any transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner -sites

10) Retargeting/remarketing/referral advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996 ?
You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

 

11) Page functionalities

11.1 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website using alternative options notified to you on the website.
Further information on data protection at “Youtube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google’s data protection declaration at https://www.google.de/intl/ de/policies/privacy

11.2 Spotify
This website contains plugins from the music service Spotify, an offer from Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden (“Spotify”), for playing music tracks. You can recognize the Spotify plugins by the green logo on our site. You can find an overview of the Spotify plugins at: https://developer.spotify.com .
When you visit this page, the plugin can be used to establish a direct connection between your browser and Spotify's servers, even if you do not have a Spotify account or are not logged into one. Spotify thereby receives the information that you have visited our site. The information collected in this respect (including your IP address) is transmitted from your browser directly to a Spotify server and stored there. However, the information will not be used to identify you personally and will not be shared with third parties.
If you click the Spotify button while you are logged into your Spotify account, Spotify can assign your visit to our site to your user account.
The data processing described above is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the attractive acoustic design of visits to our website.
If you do not want Spotify to be able to assign your visit to our site to your Spotify user account, please log out of your Spotify user account. You can also object to the loading of the Spotify plugin and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” ( http://noscript.net/ ).
Further information can be found in Spotify's privacy policy at https://www.spotify.com/de/legal/privacy-policy/ .

11.3 Online applications via a form
On our website we offer those interested in a job the opportunity to apply online using a corresponding form. Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection via the form.
The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.
When you send the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is generally Art. 6 Para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 Para. 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.
If an applicant is not selected in the course of the evaluation described above or if an applicant withdraws their application prematurely, the data submitted in the form will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

11.4 Applications for job advertisements via email
We advertise current vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.
Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection by email along with the application.
The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.
Which components an application must contain in individual cases in order to be considered and in which form these components must be sent by email can be found in the respective job advertisement.
After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For questions that arise during processing, we use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contacting us for queries, is generally Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.
If the evaluation described above does not result in an applicant being selected or if an applicant withdraws their application prematurely, the data transmitted by email as well as all electronic correspondence, including the original application email, will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

11.5 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information about Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings data protection at this link: https://support.google.com/google-ads/answer/2375474

  

12) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data will be stored until the person concerned revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

13) Rights of the person concerned

13.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

 

14) Online Marketing

Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and which enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. Simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the Google LLC servers. come to the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. All processing described above, in particular reading out information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website. Google's data protection regulations can be viewed here: https://www.google.de/policies/privacy/
- Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA. Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website. You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin ?hl=de
Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies. Google's data protection regulations can be viewed here: https://www.google.de/policies/privacy/

15) Tools and miscellaneous

15.1 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given. The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here. If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in doing so legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent. Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

15.2 - DATEV
To carry out the accounting, we use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg (“DATEV”). DATEV processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process. If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes. Further information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/